Monthly Archives: May 2012

Failing to optimise a product page for downloads!

I recently worked on a short project to try and optimise sales of one of our products. This isn’t something we’ve tried very much of in the past. We run occasional A/B tests on the website but they’re usually to optimize marketing campaigns or sign ups. We typically develop our products by working out from user feedback, competitor analysis, market research and innovations from the team, what we could to improve the product. To a certain extent, we trust... read more

Computer Says No – A Down Tools Project

Down Tools Week (DTW) happens every three months at Red Gate. It is a chance for everyone in the office to put their day-to-day tasks to one side and work on their own projects. Some people choose to put their headphones on for five days and learn a new skill such as Photoshop, CSS or... read more