Monthly Archives: June 2012

A/B Testing desktop applications

A/B testing websites and web applications is relatively straight forward. Tools like Google Optimizer (now part of Google Analytics) make tests easy to set up, and changes can be deployed without much hassle. Things are much harder if you want to run a test on a desktop application: There are no off-the-shelf tools to help. Changes are installed by the user, not deployed by the development team. This means you’re reliant on either existing users upgrading their software or... read more