Monthly Archives: July 2012

Running a Live Lab at a Tradeshow

How do you design a software application in 3 days at a conference? Earlier this year my colleague James Murtagh, a Marketing Manager, pitched the idea of ‘Red Gate Live Labs’. His inspiration was drawn from Lean Startup and the Nordstrum Innovation Lab iPad app case study. “By the time the product is ready to be distributed widely, it will already have established customers.” Eric Ries, The Lean Startup In Lean Startup, Eric Ries advocates getting a product idea in front of potential... read more

Terrible Form Design: How Many Mistakes are Possible in Just Two Steps?

I recently came across 2 examples from the same online form that highlight a case whereby the person implementing the content doesn’t necessarily mean they are the people who should be designing it. I’m going to assume that’s what has happened in this case. It’s the most likely answer. Designing the information on a... read more