Posts Tagged with Product Marketing
If you’ve ever been on the London Eye, you’ll probably be one of those people wanting to see the 360⁰ view of London from the top of the wheel, which is the main purpose of the attraction. But as you’re approaching and descending from the peak point, you start to notice things around you... Read more
The Redgate Product Marketing team has grown significantly over the past year and, as a new arrival, I’m fascinated by the impact Product Marketing has on the organization, the products and the processes that it drives. In this blog post I want to share five reasons why I think it can be considered world-class... Read more
Does the term ‘bill of materials’ mean anything to you? I’m at risk of showing my age here, but back when I started my marketing career in a large B2B software enterprise, the Product Marketing Manager was responsible for pulling together the bill of materials that would ship with a new software release. And... Read more
When talking to friends, family, or even sometimes colleagues, I often get a questioning look when I say I work in Product Marketing. Sure, most people roughly know what Marketing is, but then what’s the ‘product’ bit? Well, I thought I’d make it easier to answer this question by starting a series of blog... Read more
We’re currently trying to hire a number of product marketers and I’m regularly asked questions about personal development. What are the opportunities for progression? What’s available from a personal development perspective? What training is available? This is particularly pertinent when people are switching industries, or when they perceive us doing something highly technical that,... Read more
Product Marketing Managers at Redgate are valued people. They’re also busy people, with a lot of calls on their time and a lot of responsibility. But then what do you expect when our products are used by 91% of companies in the Fortune 100, and we have thousands of devoted users across the world?... Read more
